Tag / NBC Sports Chicago

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Chicago White Sox Baseball Is On The Air

Over a year ago, the White Sox, Bulls, and Blackhawks announced that they were partnering with Standard Media Group to create the new television broadcast home for all three teams, which eventually became Chicago Sports Network (CHSN for short).  Starting in October, the network went live missing one small little thing: a carriage agreement with Comcast, the largest cable provider in Chicago.

Ratings for the Blackhawks this past season, their first on the new network, were down 78% from the previous year on NBC Sports Chicago.  The Bulls were looking at a 63% decrease as of February.  The White Sox, coming off a season where they set the MLB record for losses in a year, were not exactly worth the $29.99 the network was charging for streaming.

Well, that all changes today.  Word broke yesterday that the fledgling network had finally reached agreement with Comcast to be added to their channel line-up.  They are expected to be placed on the Ultimate tier plan, which will add $20 to your cable bill if you are not already subscribed.  The Cubs’ Marquee Sports Network is expected to be moved to the same tier following this season.  With live sports seemingly one of the few reasons to keep cable, it seems that providers are looking to soak their customers for as much as they can before everything moves to streaming.

 

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Setting A New Standard

Don’t download that Stadium app just yet.  A little over two weeks ago, news broke that the White Sox, Bulls, and Blackhawks were expected to announce they were moving their game broadcasts from NBC Sports Chicago to Stadium, a multi-platform sports network controlled by Jerry Reinsdorf. Turns out that was a bit premature.  Yesterday, news broke again that the three teams would instead partner with Standard Media Group to create the new television broadcast home for all three teams, starting in October.  The currently unnamed network is expected to be available across multiple platforms, including over-the-air and carriage agreements with cable and streaming providers.

Based in Nashville, Standard Media Group is a local broadcast and digital media company that, according to its website which looks to have not been updated since 2022, operates television stations in Kentucky, Missouri, Nebraska and Rhode Island.  Compared to them, Stadium, owned by a digital and media investment subsidiary of the White Sox with offices and studios at the United Center, looks like a major player.

Why the change?  Maybe Reinsdorf is looking to start greasing the wheels in Nashville ahead of a potential move.  Maybe the thought of spending money, even if the majority of it was coming back to him, offends the chairman to his core. Maybe the White Sox, Bulls, and Blackhawks draw better in Rhode Island than anybody realizes.  We may never know the truth.

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Building A New TV Home

The White Sox, Bulls, and Blackhawks are expected to announce this week that they are moving their game broadcasts from NBC Sports Chicago to Stadium, a multi-platform sports network controlled by Jerry Reinsdorf.  Stadium, which already has a streaming platform n place that could potentially offer a direct-to-consumer product through its app, would then convert into a regional sports network and attempt to find distribution with cable and satellite providers, in an era where viewership is declining.  The teams, specifically the White Sox and Bulls, are also looking for traditional over-the-air broadcasters to carry some, if not all, of the games locally.

Presumably, most, if not all, of the on-air staff would move to the new channel, as this would seemingly spell the end of the road for NBC Sports Chicago.  Some of the behind-the-scenes staff will likely need to move over as well to enable Stadium to make the transition.

Stadium, of course, is owned by Silver Chalice, a digital and media investment subsidiary of the White Sox with White Sox VP Brooks Boyer listed as CEO.  Their offices and studios are currently located at the United Center.

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#SoxMath

For the uninitiated, Sox Math is a segment during every White Sox game broadcast on NBC Sports Chicago, where two or more trivia questions are linked together via a simple math equation to form a final numerical answer. Fans watching at home tweet in their answers and the first one in with the right answer is dubbed the winner.  Sunday, that winner was me.
Back in the before times, there was a prize shelf filled with random objects that announces Jason Benetti and Steve Stone had come across along with extra stadium giveaways.  Starting in 2020, thanks to the pandemic, they switched it up to letting the winner create a video that would introduce the segment on the next game.  Yes, that means I got to create the intro video for last night’s game.

My initial thought was to utilize my bobblehead, surrounded by White Sox bobbleheads, with me talking offscreen, but I thought that might end up being too static.  So instead, I started moving all (well, most) of the mess off of my desk and replacing it with different White Sox paraphernalia, including bobbleheads, pennants, a towel, a Chris Sale K placard, and some Robin Ventura print sent to season ticket holders.  After a few practice shots to get the camera set up correctly, I hit record and, after three takes, felt I had gotten what I needed to get.  Some quick trimming to get just the last take down to the correct length, and off it went.

As we approached the top of the 4th inning, when the segment usually airs, I started to get nervous.  I mean, there was a non-zero chance that I was about to make a fool out of myself on regional cable television.  But, it aired without incident, aside from my mother sleeping through it.  I managed a gain a few new Twitter followers, the video seemed to be a big hit on Facebook, and a co-worker happened to see it and passed a video around to some folks in the virtual office.

As for the original question itself, an educated guess led me to victory.  I assumed there was nothing noteworthy about Julio Franco and Robin Ventura going back-to-back once and, had they done it three times, that would be rare enough that I would know about it, so two seemed like the safe choice.  The second question was much easier, as Ventura wore #23 and Franco #14.

Now, I just need to win again.  I’ve got some more video ideas.

 

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Mornings With The Peacock

On the heels of last month’s announcement of an exclusive streaming deal with Apple TV+, MLB announced another streaming deal, this time with Peacock, owned by NBC.  Worth an estimated $30 million to the poor MLB owners, the deal gives Peacock an exclusive window on Sunday mornings through 12:30 PM CT.  Games will begin at 10:30 CT through June 12, then move to an 11 AM start time for the remainder of the season.  In addition, Peacock will be the exclusive home of the Futures Game during All Star festivities and will also feature classic MLB games, award-winning documentaries from the MLB Film & Video Archive, and highlight packages available on-demand in a new MLB hub.

The Peacock slate kicks off on May 8 with the White Sox visiting the Red Sox and will be simulcast on NBC.  The south siders make an additional appearance in August while visiting the Guardians.  The Cubs, meanwhile, make their sole appearance while visiting the Phillies in July.  It is a shame that all three of these games are on the road.  It would be interesting to attend a game with an 11:00 (or earlier) start.

As I said last month, I see MLB expanding its reach into the streaming world to be a good thing.  Some will say that with these new exclusive deals, MLB is spreading their product around a little too much and they do have a point.  In order to watch every White Sox game this season as it happens, one would have to have access to NBC Sports Chicago, FOX, FS1, ESPN, Apple TV+. and Peacock.  That’s a lot of different services.  But how many fans actually try to watch every single game?  For the casual fan, MLB having a wide footprint can only be a good thing as they try to build the next generation of hard-core fans.

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Book 11 (of 52) – Stuck On The Sox

Stuck On The Sox – Rich Lindberg

This rather light-hearted history of the White Sox, focused primarily from the early 50s until its publication in 1978, comes from noted Chicago historian Rich Lindberg.  I was intrigued when I saw the cover in a Twitter post by one of the NBCSN flunkies, so I ran out to Amazon and found a used copy for a reasonable price.

Truth be told, this really wasn’t worth it.  Aside from 1977, the mid-to-late 70s was not really a great time in White Sox history, and, because of my age, it isn’t a time that I really relate to.  Yeah, there were some names in there, but, for the most part, my life isn’t improved by having read this book.  That said, it was less than 200 pages, so if you happen across it, why not give it a shot?

 

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Remaking the TV Landscape

Earlier this week, news broke that the White Sox, Bulls, and Blackhawks were nearing a new 5 year deal with NBC Sports Chicago following the expiration of their current contract in 2019.  The Cubs are expected to branch out on their own, creating the new Marquee network to carry their games.

Assuming the White Sox rebuild progresses as expected, this could be a good situation for them.  The 5 year deal gives them time to rebuild their audience with known partners while the sports world waits to see what the future of RSNs are and how, and if, in-market streaming comes to fruition.

The Cubs, on the other hand, are risking many things with their new venture.  The Dodgers did something similar a few years back and, while they received a tremendous amount of money for doing so, they still are having issues finding clearance among cable providers and most of their games are unavailable to a majority of their fanbase in Southern California.  Should the Cubs have similar issues, especially since they are spurning the largest cable provider in the Chicago area to create their new network, they will face considerable fan backlash.

Another issue the Cubs may have to deal with is the reputation of their reported partner in the new venture, Sinclair Broadcast Group.  Sinclair has come under fire over the past couple years for its right-wing political slant and forcing its individual TV stations, of which WGN narrowly avoided becoming earlier this year, to air hard-right commentary.  While that political stance seems to fit well amongst most of the Ricketts family, it will be a hard sell to many in the Cubs fanbase should it bleed over into their broadcasts.