The White Sox, Bulls, and Blackhawks are expected to announce this week that they are moving their game broadcasts from NBC Sports Chicago to Stadium, a multi-platform sports network controlled by Jerry Reinsdorf. Stadium, which already has a streaming platform n place that could potentially offer a direct-to-consumer product through its app, would then convert into a regional sports network and attempt to find distribution with cable and satellite providers, in an era where viewership is declining. The teams, specifically the White Sox and Bulls, are also looking for traditional over-the-air broadcasters to carry some, if not all, of the games locally.
Presumably, most, if not all, of the on-air staff would move to the new channel, as this would seemingly spell the end of the road for NBC Sports Chicago. Some of the behind-the-scenes staff will likely need to move over as well to enable Stadium to make the transition.
Stadium, of course, is owned by Silver Chalice, a digital and media investment subsidiary of the White Sox with White Sox VP Brooks Boyer listed as CEO. Their offices and studios are currently located at the United Center.
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