Earlier this week, Major League Baseball became the first major professional sports league to sign a sponsorship agreement with a CBD brand.  The multi-year deal makes Charlotte’s Web the “Official CBD of Major League Baseball,” with the goal, according to a press release, to increase brand visibility among MLB athletes and fans.  The sponsorship deal coincides with the launch of the new WebTM SPORT – Daily Edge, a hemp-derived, broad-spectrum tincture that supposedly meets MLB’s standards for acceptable substances among players.  The MLB logo will appear on the bottle and Daily Edge will be available in gummies, topicals, and oral sprays.

MLB continues to push the envelope when it comes to sponsors that, should their players participate, would end in a suspension.  It will be interesting to see if any player who gets popped for a failed drug test in the future claims that this is all they were taking.