The White Sox finally made their deal with the devil, CME Group in this case, last Wednesday, agreeing to add an advertising patch to their jerseys as part of a multiyear deal to make the company the team’s “official global exchange.” The patches are set to make their on-field debut on February 20, when Cactus League action kicks off.
For the home pinstripes, the blue logo will be set against a white background and black border with “CME” in black lettering. On the road grays, the blue logo will appear on a matching gray background, again with “CME” in black lettering. The alternate black jerseys and the City Connects will feature the blue logo on a black background with “CME” in white lettering.
The White Sox become one of the last MLB teams to strike a uniform patch deal, worth an average of $7-8 million with the largest deals, believed to be with the Yankees and Blue Jays, worth over $20 million.