Selling Your Soul

The Cubs made their deal with the devil, Motorola in this case, on Thursday, agreeing to add an advertising patch to their jerseys as part of a multiyear deal to make the company the team’s “official smartphone.”  The patches made their on-field debut Thursday night against the Cardinals at Wrigley Field.

For the home pinstripes and road grays, the Motorola logo will have a blue background with a white M.  The alternate blue jerseys will have a white background with a blue M, while the City Connect jerseys will have a white background with a navy-blue M.  Motorola is also the jersey sponsor for the Padres in MLB and, in Chicago, the Bulls.

The Cubs become the 23rd MLB team to strike a uniform patch deal, worth an average of $7-8 million with the largest deals, believed to be with the Yankees and Blue Jays, worth over $20 million.

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