As we prepare to enter the third decade of the 21st century, technology is changing the landscape at a ever-increasing pace. Legacy companies, come of age prior to the digital revolution, need to either adapt or find themselves irrelevant in the market place. In Chasing Digital: A Playbook for the New Economy, Anthony Stevens and Louis Strauss provide the framework for those companies to transform themselves.
I was asked to read this book by a senior manager on the business side, in the hopes that I can help her transition our team from the old ways of doing things to the new way. We have plenty of work ahead of us, but I am somewhat optimistic that we can turn the tide and lead our organization into the future.
