Raise The Bar: An Action-Based Method For Maximum Customer Reactions – Jon Taffer

Jon Taffer, the host of TV’s Bar Rescue, offers his no-nonsense strategy for running bars, nightclubs, and restaurants in Raise the Bar.  Taffer’s overall business philosophy, Reaction Management, can be applied to any customer-facing operation, but Taffer’s focus is on the hospitality industry.  He references some of the bars he’s rescued (or tried to rescue) on his show and explains how and why they were failing and what needed to be changed in order to succeed by managing the reactions of their patrons.

While there are some lessons that can be applied to businesses overall, Taffer’s focus is on how to apply his philosophy to bars and nightclubs.  He takes a more subtle approach than he does on the show, with much less yelling and cursing.  It was a decent enough read for an occasional fan of the show who has no direct interest in the bar business.