Tag / Stadium

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Setting A New Standard

Don’t download that Stadium app just yet.  A little over two weeks ago, news broke that the White Sox, Bulls, and Blackhawks were expected to announce they were moving their game broadcasts from NBC Sports Chicago to Stadium, a multi-platform sports network controlled by Jerry Reinsdorf. Turns out that was a bit premature.  Yesterday, news broke again that the three teams would instead partner with Standard Media Group to create the new television broadcast home for all three teams, starting in October.  The currently unnamed network is expected to be available across multiple platforms, including over-the-air and carriage agreements with cable and streaming providers.

Based in Nashville, Standard Media Group is a local broadcast and digital media company that, according to its website which looks to have not been updated since 2022, operates television stations in Kentucky, Missouri, Nebraska and Rhode Island.  Compared to them, Stadium, owned by a digital and media investment subsidiary of the White Sox with offices and studios at the United Center, looks like a major player.

Why the change?  Maybe Reinsdorf is looking to start greasing the wheels in Nashville ahead of a potential move.  Maybe the thought of spending money, even if the majority of it was coming back to him, offends the chairman to his core. Maybe the White Sox, Bulls, and Blackhawks draw better in Rhode Island than anybody realizes.  We may never know the truth.

by admin

Building A New TV Home

The White Sox, Bulls, and Blackhawks are expected to announce this week that they are moving their game broadcasts from NBC Sports Chicago to Stadium, a multi-platform sports network controlled by Jerry Reinsdorf.  Stadium, which already has a streaming platform n place that could potentially offer a direct-to-consumer product through its app, would then convert into a regional sports network and attempt to find distribution with cable and satellite providers, in an era where viewership is declining.  The teams, specifically the White Sox and Bulls, are also looking for traditional over-the-air broadcasters to carry some, if not all, of the games locally.

Presumably, most, if not all, of the on-air staff would move to the new channel, as this would seemingly spell the end of the road for NBC Sports Chicago.  Some of the behind-the-scenes staff will likely need to move over as well to enable Stadium to make the transition.

Stadium, of course, is owned by Silver Chalice, a digital and media investment subsidiary of the White Sox with White Sox VP Brooks Boyer listed as CEO.  Their offices and studios are currently located at the United Center.